Digital Marketing

Facebook Ads Cheat Sheet 2023

Facebook Ads Campaign Structure

blog@websiteadvisor.in

Mar 27, 2023 - 16:05

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Facebook Ads Campaign Structure

There are three levels to Facebook's campaign structure:

campaign, ad set and ad.

Campaign:

A campaign contains one or more ad sets and ads. You'll choose one advertising objective for each of your campaigns.

Ad set:

Ad sets contain one or more ads. You'll define your targeting, budget, schedule, bidding and placement at the ad set level.

Ad: The creative you use makes up an ad.

Campaign

Structuring your account begins at the campaign level. Using the ads create tool, create a campaign by selecting an objective for

the kind of results you want for your ads. All your ad sets and ads in your campaign will also focus on that objective.

At the campaign level you can:

- Easily turn on and off all your ad sets and ads in your campaign

- Measure the performance of each objective across multiple ad sets and ads

Ad Sets

Determine the audiences you want to target. You will also set your budget, schedule, bidding and placement for each of your ad sets.

Targeting

Create a separate ad set for each audience (for example, Males

18–24, Custom Audiences, Lookalike Audiences, etc.)

Setting a different audience for each ad set minimizes your ad sets from competing against each other

Budget and schedule

Define the maximum amount you want to spend for your ad set. Choose from a daily budget or a lifetime budget

Set your schedule so your ad will either run continuously starting today or within a date range you select

Bidding

Choose to bid for your objective, clicks or impressions. Your choice determines how you pay and who your ad is served to. For example, when you optimize your bid for the page likes objective, you'll be charged when your ad is served to people within your audience who are more inclined to like your Page.